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	Why Should Auto Dealers Utilize the Internet to Increase Car Sales? Because, according to a JD Power and Associates survey, 64% of new and used car buyers use the Internet while shopping for a car and 88% will visit automotive web sites before going to a dealership for a test drive. According to the same survey, an automotive Internet user visits an average of seven different web sites before making a purchase. However, even with these statistics, many auto dealers still resort to the traditional marketing media to generate their leads and sales. Only a fraction of a dealer's marketing budget is used on Internet marketing despite the growing number of consumers using the Internet to search for their next vehicle. Utilizing the Internet as a marketing tool allows offline dealers access to savvy, serious car shoppers - not just a passive audience watching TV commercials or listening to radio ads. Internet leads provide precise information about consumers and their preferences. Some other reasons to use the Internet for your marketing: Expand your range of business by 15-30 miles Identify serious buyers Reduce the amount of time to develop the sale Reduce the marketing cost per vehicle To understand more about how a web site will help you and your dealership, contact us for a no obligation, no-cost meeting. 716-207-1671
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